Reliance Retail, which is the country’s largest brick-and-mortar retail chain, has launched an online shop front for its smartphone and electronics format Reliance Digital, which is also the country’s largest electronics retailer. These categories are the largest pie of Indian ecommerce accounting for almost 55-60% of the business of Amazon and Flipkart. Reliance will be gearing up to take a sizeable share of online sales of smartphones, televisions and electronics for the upcoming festive season with price-competitive deals and offers matching that of these two top online marketplaces.
The company will also differentiate itself with its in-house service wing, ResQ, which does installation, demo and aftersales service for the products. The Reliance Digital and smaller Jio stores will act as fulfilment centres for the online orders. Reliance was piloting online sales of mobile phones and consumer electronics for employees for over a year. “The commercial operation has just been launched across India. While this is an omni-channel expansion of Reliance Digital, there will be dedi ..
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