In October 2018, Jimmy ‘Mr. Beast’ Donaldson bought space on every billboard in his town to promote the Youtube star PewDiePie, asking people to subscribe to PewDiePie’s YouTube channel and unsubscribe from the YouTube channel of the Indian music record label and film production company, T-Series. Donaldson did not just stop at that: he appeared on local media, distributed flyers, had posters of PewDiePie’s face stuck on trucks and had ads running on the internet, radio and TV. The reason? The T-Series YouTube channel, introduced in 2011, was all set to overtake PewDiePie’s
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